









Commerce Experience to Help Marketers & Agencies Drive Growth
Delivering Next-Level Results, Profitably
What I Do
Add experience and leadership to marketing departments and agencies to unlock new growth, when:
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You have a marketing problem, but there's not enough bandwidth to solve it.
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Your team is made up of strong practitioners, but more leadership and focus are needed to affect change.
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Your customer needs more attention because an acute business problem has come up, or a key team member is missing.
01
Digital Commerce Evolution
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Storytelling - Vision, Objectives, Strategy
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Thought Leadership & Road Mapping
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Organizational Change Management
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Commerce Media & Data Strategy & Operations
02
Customer Experience Solutioning
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CX Mapping & Optimization
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Test & Learn to New CX Capability
03
Client Leadership & Management
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Strategic Planning, Road Mapping & Activation
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Cross-Functional Team Leadership
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Financial Planning & Management

Experience
in Numbers
Facts & Figures
20+
Clients Helped
In Consumer Packaged Goods, Automotive, Business-to-Business, Retail, Agriculture, and more.
YOY Sales Increases Achieved
And sustained for 2-5 years.
15-40%
50+
Awards Earned
Including Effies, P2Pi, Addy Awards, Cannes Short List, and Who's Who in Shopper Marketing.
Years on Big Agency Teams
Including VML, Ogilvy, JWT, and more.
20+


about me
Creativity, data, and tech to build solutions
To help people love brands, we must make shopping, buying, and owning them easy and valuable. Growth is made possible when excellent brand and customer experiences trigger high value actions, and link to attributable commerce results. When we know what's working, it enables optimization and efficient, effective capability building that keeps both sales and ROI healthy and growing.
How could the right resource impact your results?
Questions I Help Answer & Action

What Clients & Colleagues Say
“Our go-to-market strategy and plan would not have happened without Gail's leadership.”
Automotive Client

"Gail's clear direction and willingness to work beside us help our team deliver exceptional solutions."
Agency Direct Report

“Few leaders have as strong a grasp on operating profitably while also growing revenue for the agency and clients.”
Agency CFO




